Research Report · Cloudflare · 2025
2025 Application Security Threat Landscape
Anchor content for Cloudflare's AI Security Suite launch — influencing $21M in pipeline across Q4 2025 and Q1 2026.
Senior PMM · Cybersecurity
Making complex security
impossible to ignore.
I translate hard technical problems into sharp market strategy — positioning, messaging, and launches that build pipeline and move markets.
By the numbers
$21M
Pipeline influenced
80+
Assets, one product launch
#1
Forrester WAF Wave 2025
10+
Years in cybersecurity
3
Industry-leading companies
About me
I live at the intersection of security, story, and strategy.
I've spent a decade making technically complex security products feel inevitable to the people who need them most. From SSL/TLS inspection at F5, to data security at Varonis, to AI-powered application protection at Cloudflare — I find the human story underneath the spec sheet and build the messaging, content, and campaigns to bring it to market.
I specialize in competitive positioning, analyst relations, sales enablement, and integrated launches — always grounded in genuine customer insight and built to move pipeline.
Messaging & Positioning
Go-to-Market
Analyst Relations
Sales Enablement
Competitive Intelligence
Content Strategy
Writing & Research
Content that informs
and converts
Launch Brief · Cloudflare · 2026
AI Security for Apps — Messaging & Positioning
Q1 2026 cross-functional launch for 30+ stakeholders, producing 80+ customer-facing assets and enablement pieces.
Presentations & Speaking
On stage, on camera,
on demand
Conference Talk · Cloudflare · 2024
RSAC Booth Presentation
Live product demo and talk to enterprise security buyers at RSA Conference, San Francisco. Delivered multiple sessions over four days.
Webinar · F5 · 2021
Blocking Ransomware with Encrypted Threat Protection
Highest marketing-sourced pipeline and bookings of any single F5 webinar in 2021 — co-presented with product and sales engineering.
Get in touch
Let's work together
Whether you're looking to sharpen your positioning, plan a launch, or just want to talk cybersecurity strategy — I'd love to hear from you.