Catherine Newcomb

Led product marketing for Cloudflare's application security portfolio, including WAF, DDoS protection, bot management, API security, and the AI Security Suite. Owned messaging, positioning, go-to-market strategy, and content across the full product lifecycle.

• Led launch strategy and cross-functional project management for the Application Security pillar of Cloudflare's AI Security Suite campaign, aligning product marketing, creative, enablement, and executive stakeholders around a unified market narrative that influenced $21M in pipeline
• Directed launch operations and strategy for a major AI security product release, coordinating 30+ stakeholders across product, creative, communications, sales enablement, and partner marketing to deliver integrated launch assets, training, and customer-facing stories
• Served as the lead PMM for Application Security analyst relations, securing Cloudflare's designation as the top-scoring vendor in the 2025 Forrester WAF Wave, among many other reports during my tenure
• Launched a first-of-its-kind at Cloudflare "risk assessment" program, beginning with the PCI DSS 4.0 Compliance Risk Assessment and followed by the API Risk Assessment program, providing free, high-touch engagements with customers and driving growth for low-adoption products
• Defined global messaging strategy and authored high-impact content, including major security research reports, web copy, blogs, whitepapers, and product briefs
• Delivered technical sales enablement and onboarding; acted as product expert for strategic customer engagements and executive briefings

Owned product marketing for Varonis's data security and DSPM (Data Security Posture Management) portfolio. Developed messaging, content, and competitive positioning for data-centric security buyers in enterprise accounts.

• Spearheaded the GTM strategy and product positioning for the privacy and compliance portfolio, while expanding Varonis' market footprint within US Federal civilian and Department of Defense (DoD) agencies
• Created compliance mappings and assessed Varonis' ability to help customers achieve standards set out in frameworks including NIST 800-53, NIST 800-171, state-specific data protection laws, CMMC, PCI DSS, HIPAA, GDPR, and others
• Collaborated cross-functionally with other marketing teams to drive upsell and new business, and authored audience-specific technical content such as datasheets, white papers, and regulatory compliance mappings

Led product marketing for F5's application security and delivery portfolio, including SSL Orchestrator, BIG-IP, and Advanced WAF. Developed messaging, demand gen programs, and sales enablement for security and networking buyers.

• Led go-to-market strategy and communications for F5's encrypted security solution
• Equipped global sales teams and channel partners with the technical training, playbooks, and competitive intelligence needed to identify opportunities and accelerate deal velocity
• Developed product positioning for new and existing use cases by researching customer challenges, working closely with product management, and determining product value for both enterprise and US federal buyers
• Produced product collateral including datasheets, white papers, blogs, social media posts, and webinars
• Delivered top webinar on blocking common ransomware attack vectors using encrypted threat protection, which resulted in the highest marketing-sourced pipeline (MSP) and bookings for a single webinar of all F5 webinars in 2021

Produced technical documentation for F5's application delivery and security products. Collaborated closely with engineering, product management, and QA teams to translate complex product features into clear, accurate documentation for practitioner audiences.

• Researched, structured, and developed customer-facing product documentation and in-product communications for complex network security solutions, partnering closely with product management and engineering to improve clarity, usability, and user adoption
• Collaborated with product management and product engineering to document key user workflows, identify challenging user experiences, and solve for them with both documentation and product enhancements