Catherine Newcomb

Led product marketing for Cloudflare's application security portfolio, including WAF, DDoS protection, bot management, API security, and the AI Security Suite. Owned messaging, positioning, go-to-market strategy, and content across the full product lifecycle.

• Led Q1 2026 go-to-market launch for Cloudflare's AI Security for Apps product suite — aligned 30+ stakeholders across product, sales, and marketing; produced 80+ customer-facing and enablement assets
• Created the 2025 Application Security Threat Landscape research report, the anchor demand gen asset for the AI Security Suite campaign — influenced $21M in pipeline across Q4 2025 and Q1 2026
• Supported Cloudflare's #1 ranking in the Forrester WAF Wave 2025 through analyst briefing preparation, RFI response strategy, and post-announcement PR and sales enablement
• Developed competitive intelligence programs and battle cards for the WAF, bot management, and API security categories — enabling sales to win against Akamai, Imperva, and F5
• Built and maintained core product messaging frameworks used across the marketing org, sales, and customer success
• Presented at RSA Conference (RSAC 2024) — delivered live product demos and talks to enterprise security buyers over four days at the Cloudflare booth
• Add additional bullets from your Cloudflare role here — analyst briefings, campaign results, sales enablement programs, partner marketing, etc.

Owned product marketing for Varonis's data security and DSPM (Data Security Posture Management) portfolio. Developed messaging, content, and competitive positioning for data-centric security buyers in enterprise accounts.

• Add specific accomplishments, campaigns, and results from your Varonis role here
• Developed product messaging and positioning for Varonis DSPM offerings targeting enterprise security and compliance teams
• Created sales enablement materials including battle cards, competitive comparisons, and customer-facing collateral
• Contributed to integrated demand generation campaigns and content programs

Led product marketing for F5's application security and delivery portfolio, including SSL Orchestrator, BIG-IP, and Advanced WAF. Developed messaging, demand gen programs, and sales enablement for security and networking buyers.

• Created and co-presented the #1 pipeline-generating webinar in F5's 2021 marketing program: "Blocking Ransomware with Encrypted Threat Protection" — achieved highest marketing-sourced pipeline and bookings of any single F5 webinar that year
• Developed core messaging and positioning for SSL Orchestrator and encrypted threat protection capabilities — translating complex technical architecture into buyer-relevant narratives
• Produced demand gen content including datasheets, solution briefs, blog posts, and campaign assets for application security and delivery products
• Partnered with sales engineering on technical enablement content, competitive battle cards, and objection-handling guides
• Add additional bullets from your F5 PMM role here

Produced technical documentation for F5's application delivery and security products. Collaborated closely with engineering, product management, and QA teams to translate complex product features into clear, accurate documentation for practitioner audiences.

• Authored and maintained product documentation for BIG-IP, SSL Orchestrator, and related application delivery and security products
• Developed deep technical expertise in network security, SSL/TLS, application delivery controllers, and F5's product architecture — knowledge that became the foundation for the PMM transition
• Collaborated with engineering and product teams on new product documentation for major releases
• Add additional bullets from your Technical Writer role here — tools, process improvements, doc programs, etc.